SBD/March 5, 2012/Research and Ratings

Overnight Ratings: Heat-Lakers, NASCAR Cup Race At Phoenix Top Weekend Sports

ABC's Heat-Lakers led all overnight Nielsen ratings for sports telecasts over the weekend with a 5.2 rating yesterday. That figure is up from a 3.9 for the comparable Lakers-Spurs last year. ABC’s early window on Sunday featured Knicks-Celtics, which earned a 4.3 overnight, up from a 3.6 rating for Bulls-Heat. Fox earned a 5.0 overnight for Sunday’s Subway Fresh Fit 500 from Phoenix Int’l Raceway, which was the second NASCAR Sprint Cup Series race of the season. The 5.0 overnight is down from a 5.3 rating for the same race last year. However, when final numbers are released later this week, the Sprint Cup race will likely end up rating higher than Heat-Lakers. ESPN’s North Carolina-Duke  men’s basketball matchup on Saturday night led all college basketball telecasts from the weekend with a 3.1 overnight. CBS aired the primetime matchup last year, earning a 3.2 overnight. ESPN last aired the teams’ second regular-season matchup in ’10, and earned a 1.7 overnight. Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECAST
DATE
NET
TIME (ET)
RAT.
"The Big Time: Episode 7"
3/3
ABC
3:00-4:00pm
0.4
"ESPN Sports Saturday"
3/3
ABC
4:00-6:00pm
0.6
NCAA Basketball: Memphis-Tulsa
3/3
CBS
12:00-2:00pm
0.6
NCAA Basketball: (regional)
3/3
CBS
2:00-4:00pm
0.9
NCAA Basketball: Louisville-Syracuse
3/3
CBS
4:00-6:00pm
1.4
Gymnastics: AT&T American Cup
3/3
NBC
1:00-3:00pm
1.1
PGA Tour: Honda Classic: Third Round
3/3
NBC
3:00-6:00pm
1.9
"NBA Countdown"
3/4
ABC
12:30-1:00pm
1.3
NBA: Knicks-Celtics
3/4
ABC
1:00-3:30pm
4.3
NBA: Heat-Lakers
3/4
ABC
3:30-6:00pm
5.2
NCAA Basketball: Kentucky-Florida
3/4
CBS
12:00-2:00pm
1.6
NCAA Basketball: MVC Championship:
Creighton-Illinois State
3/4
CBS
2:00-4:00pm
1.0
NCAA Basketball: Ohio State-Michigan State
3/4
CBS
4:00-6:00pm
2.0
NASCAR Sprint Cup: Subway Fresh Fit 500
3/4
Fox
3:15-6:15pm
5.0
NHL: Bruins-Rangers
3/4
NBC
12:30-3:00pm
1.0
PGA Tour: Honda Classic: Final Round
3/4
NBC
3:00-5:45pm
3.2
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