Jack Link's Gets Creative With Draft Exposure Adams, Davis Make Fashion Statements At Draft Nike, Under Armour, Adidas Not Interested In Lonzo Ball Nationwide Assessing Earnhardt Jr. Sponsorship Pocono Giving Fans "Worry-Free Weather Guarantee" Danica Continues Sponsorships With Non-Profits Municipal Credit Union Signs With NFL Jets James, Carter Recount Turning Down Reebok Where Does NASCAR Go With Dale Jr. Leaving? FedEx Signs Multiyear NFL Extension
Upcoming Conferences and Events
May 31 - Jun 1
SBD/March 1, 2012/Marketing and Sponsorship
Kenseth's Low-Key Personality May Be A Reason For Lack Of Season-Long Sponsorship
Published March 1, 2012
GAS GUZZLERS: Kenseth appeared on NBC’s “The Tonight Show” last night, and host Jay Leno introduced Kenseth by saying, “I was going to do some of those Rodney-style gas jokes. You know, ‘Gas is so high ...’ I love doing a bunch of those. I figured why not bring out someone who really knows the price of a gallon of gas.” Leno: “Now, how high are gas prices?” Kenseth: “Gas prices are rising faster than the split in Angelina Jolie’s dress. ... Gas prices are so high, Kim Kardashian dumped an NFL player for a Chevron dealer. ... Gas prices are so high, on road trips when kids act up in the back seat, dads can't afford to turn the car around and go back home anymore. ... Gas prices are so high, Mitt Romney’s wife can only afford to drive one Cadillac. ... After Tim Tebow filled up his gas tank, he dropped to both knees" (“The Tonight Show,” NBC, 2/29).