SBD/February 29, 2012/Media Sets Records During All-Star Weekend; Trade Deadline Bolsters generated a league-record 114 million video streams and 209 million page views during its Feb. 24-27 All-Star Weekend, according to league officials. Those figures mark new site records and are up about 40% and 30%, respectively, from last year. More than 5 million votes were received for Saturday's Sprite Slam Dunk Contest, up 15% from last year as the event moved entirely to a fan voting structure. The league also saw more than 2.5 million social media comments on Facebook and Twitter during Sunday's All-Star Game, up nearly 370% from last year. The league's mobile application, NBA GameTime, additionally received 1.35 million video streams during the weekend, up 305% from a year ago.

BUSY TRADE DEADLINE: posted several year-over-year gains in Web metrics for its coverage of Monday's trade deadline. Trade Deadline Day was the seventh-highest day in terms of regular season unique visitors in the history of the site. Daily unique visitors were up 29% year-over-year, and up 49% from the '11-12 season average. Page views were up 41% from the '11 Trade Deadline Day and up 68% from the '11-12 average.
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