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SBD/February 29, 2012/Media
NBA.com Sets Records During All-Star Weekend; Trade Deadline Bolsters NHL.com
Published February 29, 2012
BUSY TRADE DEADLINE: NHL.com posted several year-over-year gains in Web metrics for its coverage of Monday's trade deadline. Trade Deadline Day was the seventh-highest day in terms of regular season unique visitors in the history of the site. Daily unique visitors were up 29% year-over-year, and up 49% from the '11-12 season average. Page views were up 41% from the '11 Trade Deadline Day and up 68% from the '11-12 average.