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SBD/February 29, 2012/Marketing and Sponsorship
Hitting It Off: Pebble Beach Pairing Shows Importance Of Player-Sponsor Relationships
Published February 29, 2012
FINCHEM MAKING POSITIVE MOVES: ESPN.com's Bob Harig noted nothing is "guaranteed in these economic times," but Commissioner Tim Finchem "again checked off a big item on his to-do list for which PGA Tour players should be grateful." He has "got the network television contract done through 2021, and the FedEx deal secured -- with the possibility of future increases -- through 2017." Although there are "title sponsorships to be renewed, Finchem has kept the tour fully scheduled, either getting current sponsors to come back or filling holes with new ones." It has been an "impressive run, one not to be undersold." Harig wrote, "Now comes another necessary step: improving the FedEx Cup" (ESPN.com, 2/28).