Report: Barclays Will Not Renew EPL Deal LPGA's ANA Inspiration Slowly Rebranding New Balance Touts Soccer Line In New Ad Greivis Vasquez' Under Armour Shoe Set To Debut ESPN To Integrate Outbrain Content Online Banks Using Athletes To Grow Brand Marketplace Roundup Duck Commander Ends Bowl Game Deal Pacioretty Gives Burgers To Bruins Fans For Ad Nike Signs Gatlin To Sponsorship Deal
Upcoming Conferences and Events
SBD/February 28, 2012/Marketing and Sponsorship
On The Waves Of Linsanity, Knicks Ink Marketing Deal With Taiwanese Tire Maker
Published February 28, 2012
STORY TELLERS: United Entertainment Group Founder & CEO Jarrod Moses yesterday discussed the marketability of Lin, and Moses said, “If you’re going to do a deal with Jeremy Lin at this point, I would circle him with a story as opposed to just an endorsement deal. That way, you talk more about him as a human being and a success story than just the outcome of the season.” Moses said endorsements are still a “huge risk” and what Nike “does and most companies of that magnitude do is they have their A-list stars that they promote and create their brand story around and then they have their emerging” stars. Nike “looked at Jeremy Lin a couple of years ago and they placed a small wager on him and now they’re increasing their bet.” Moses: “It’s dangerous, but at the same time it’s a hedged risk” (Fox Business, 2/27).