Menu
Events and Attractions

Impact Of Woods' Presence Exceeds Honda Classic Officials' Expectations

The impact of Tiger Woods' presence at next week's PGA Tour Honda Classic has exceeded tournament officials' expectations to "such an extent that officials are considering halting weekend ticket sales to the Bear Trap (near holes 16 and 17) and perhaps for weekend general admission, too," according to Greg Stoda of the PALM BEACH POST. Tournament Exec Dir Ken Kennerly said, "It's something we're studying as a possibility. We want to make sure it's as enjoyable an experience as possible for everyone who attends." Stoda notes the tournament "drew 111,000 fans last year," and with Woods in the field, attendance "could soar to something beyond 160,000." Kennerly said, "We were ready, so we haven't been overwhelmed, but Tiger's impact has exceeded our very high expectations." Woods' decision to participate "means tournament officials must make adjustments in areas ranging from security to concessions to transportation." Kennerly: "We'll make sure extra security attention is paid to entry points away from the main gate and along the perimeter of the course. We don't want anyone jumping a fence to get in." The visibility of the Palm Beach Gardens Police Department "will be increased," and a private firm will be "involved in providing security." Tournament officials "are anticipating" a 30% increase in food and beverage sales, and new grandstands have been "added to the areas at the first tee and ninth green." Signage has also been "increased on and off site to lessen traffic congestion and facilitate spectator routing once fans are on" the tournament's grounds (PALM BEACH POST, 2/22). Kennerly said that the tournament "already was expanding before Tiger decided to throw his golf cap into the ring." Kennerly: "It has been a growing tournament … growing every year. Until Tuesday at 10:30 a.m. when we learned Tiger was committing, we were extremely proud of the field we were rolling out and the energy level we have in the community. There is more buzz about the Honda Classic than there ever has been" (MIAMI HERALD, 2/22).

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/22/Events-and-Attractions/Honda-Classic.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/22/Events-and-Attractions/Honda-Classic.aspx

CLOSE