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SBD/February 17, 2012/Research and Ratings
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Execs Predict Slight Growth For Fantasy Sports Industry Over Next Five Years
Sports execs feel that the revenue generated by the fantasy sports industry will grow slightly over the next five years, according to data from a Turnkey Sports Poll taken in January. Fifty-seven percent of execs polled predicted slight growth for the industry; 29% said there would be substantial growth. Execs were also asked in which leagues they manage a fantasy team, and 53% said they do not manage a team. The NFL got the highest response of any league at 41%, with MLB second at 14% (Turnkey Sports Poll).
What are your expectations for the revenue generated by the
fantasy sports industry over the next five years?EXPECTATION %Slight growth 57%Substantial growth 29%Stay flat 9%Not sure/no response 5%In which league do you manage a fantasy team?LEAGUE %None 53%NFL 41%MLB 14%NBA 6%NASCAR 6%NHL 4%MLS 1%
