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Plan For Large Sports Authority Signs Outside Broncos Stadium Pulled

A plan to place large Sports Authority signs “on the iconic steel band that wraps around the Denver Broncos stadium was pulled after more than three hours of public comment at a marathon Denver planning board meeting Monday night,” according to Jeremy Meyer of the DENVER POST. Sports Authority officials toward the end of the meeting “agreed not to place red-lettered 9 ½-foot-tall and 178-foot-long signs on the east, north and west sides of the upper ring of the 11-year-old stadium.” Neighbors “had complained they would be too bright.” The board and Sports Authority “did agree to go ahead with an illuminated roof-line ring that wraps around the top of the stadium and can be lit up during events.” The planning board's approval is “one step in the process” and the matter “next goes to the zoning administrator, who has the final say.” Sports Authority officials said that they have “responded to the community's concerns -- holding 25 meetings with neighbors, agreeing to limit when the signs are illuminated and conducting lighting studies that they say show a ‘negligible’ impact” (DENVER POST, 2/16).

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