Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital
SBD/February 14, 2012/Marketing and Sponsorship
HendrickCars.com To Sponsor Kurt Busch's Daytona 500 Ride For Phoenix Racing
Published February 14, 2012
HITCHIN' A RIDE: YAHOO SPORTS’ Nick Bromberg noted NASCAR driver Michael Waltrip “will drive the No. 40 for Hillman Racing" during the Daytona 500. Hillman is a single-car team attempting make the Daytona lineup “for the first time.” Sponsorship “will come from Aaron's, a long time sponsor of Waltrip” (SPORTS.YAHOO.com, 2/13).