Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon Campbell's To Release Fantasy Football Campaign NBA Draftees Show Off Fashion Choices NBA Finals Generated $164.4M In TV Ad Revenue Marketplace Roundup United Unveils Olympic Film For Flights Wimbledon Looks To Increase Popularity In U.S. Bleacher Report Creates Pop-Up Shop USSA Inks Clif Bar, Could Renew GoPro
SBD/February 14, 2012/Marketing and Sponsorship
HendrickCars.com To Sponsor Kurt Busch's Daytona 500 Ride For Phoenix Racing
Published February 14, 2012
HITCHIN' A RIDE: YAHOO SPORTS’ Nick Bromberg noted NASCAR driver Michael Waltrip “will drive the No. 40 for Hillman Racing" during the Daytona 500. Hillman is a single-car team attempting make the Daytona lineup “for the first time.” Sponsorship “will come from Aaron's, a long time sponsor of Waltrip” (SPORTS.YAHOO.com, 2/13).