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SBD/February 14, 2012/Marketing and Sponsorship
HendrickCars.com To Sponsor Kurt Busch's Daytona 500 Ride For Phoenix Racing
Published February 14, 2012
HITCHIN' A RIDE: YAHOO SPORTS’ Nick Bromberg noted NASCAR driver Michael Waltrip “will drive the No. 40 for Hillman Racing" during the Daytona 500. Hillman is a single-car team attempting make the Daytona lineup “for the first time.” Sponsorship “will come from Aaron's, a long time sponsor of Waltrip” (SPORTS.YAHOO.com, 2/13).