New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/February 14, 2012/Marketing and Sponsorship
HendrickCars.com To Sponsor Kurt Busch's Daytona 500 Ride For Phoenix Racing
Published February 14, 2012
HITCHIN' A RIDE: YAHOO SPORTS’ Nick Bromberg noted NASCAR driver Michael Waltrip “will drive the No. 40 for Hillman Racing" during the Daytona 500. Hillman is a single-car team attempting make the Daytona lineup “for the first time.” Sponsorship “will come from Aaron's, a long time sponsor of Waltrip” (SPORTS.YAHOO.com, 2/13).