SBD/February 13, 2012/Research and Ratings

Overnight Ratings: Linsanity Gives ESPN Ratings Boost For Lakers-Knicks Matchup

Weekend sports telecasts were led by CBS’ coverage of yesterday's final round of the PGA Tour AT&T Pebble Beach National Pro-Am, which got its best overnight in 15 years. ESPN was the beneficiary of the rise of Knicks G Jeremy Lin on Friday night, as the Lakers-Knicks matchup earned a 2.1 overnight Nielsen rating, up 23.5% from a 1.7 rating for the matchup on the same night on ESPN last year. When final numbers are released, the game will likely be ESPN’s second-best NBA game this season, behind only the Jan. 11 Heat-Clippers matchup. ABC pulled a 3.1 overnight for Celtics-Bulls on Sunday afternoon, down 24% from the comparable Lakers-Magic matchup last year. Among college basketball telecasts, Saturday’s Michigan State-Ohio State game from 6:15-8:15pm ET on ESPN led the way with a 1.7 overnight. Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECAST
DATE
NET
TIME (ET)
RAT.
"The Big Time: Episode 4"
2/11
ABC
3::00-4:00pm
0.4
"ESPN Sports Saturday"
2/11
ABC
4:00-6:00pm
0.5
NCAA Basketball: UConn-Syracuse
2/11
CBS
1:00-3:00pm
1.1
PGA Tour: AT&T Pebble Beach Nat'l Pro-Am:
Third Round
2/11
CBS
3:00-6:00pm
2.8
Skiing: Visa Freestyle Int'l
2/11
NBC
1:00-2:00pm
0.7
Winter Dew Tour: Toyota Championships
2/11
NBC
2:00-3:30pm
0.8
USA Sevens Rugby
2/11
NBC
3:30-6:00pm
0.7
"NBA Countdown"
2/12
ABC
3:00-3:30pm
1.2
NBA: Bulls-Celtics
2/12
ABC
3:30-6:00pm
3.1
NCAA Basketball: Illinois-Michigan
2/12
CBS
1:00-3:00pm
1.5
PGA Tour: AT&T Pebble Beach Nat'l Pro-Am:
Final Round
2/12
CBS
3:00-6:00pm
5.1
NHL: Capitals-Rangers
2/12
NBC
12:30-3:00pm
1.0
Winter Dew Tour: Toyota Championships
2/12
NBC
3:00-4:30pm
0.7
USA Sevens Rugby
2/12
NBC
4:30-6:00pm
0.6
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