Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/February 9, 2012/Marketing and Sponsorship
Published February 9, 2012
FOOD FOR THOUGHT: The MLS Dynamo and Kroger have reached a long-term sponsorship deal making Kroger the team's official and exclusive retail grocery partner, as well as a founding partner of BBVA Compass Stadium. The agreement also makes Kroger the presenting sponsor of the Dynamo Skills Challenge, a grassroots program designed to help local youth learn soccer fundamentals (Dynamo). Other sponsors of the stadium, scheduled to open May 12, are Methodist Hospital and Mazda (BIZJOURNALS.com, 2/9).
alongside her husband, Matt Treanor
SENDING A MESSAGE: Asics will bring its "Support Your Marathoner" program to the '12 Honda L.A. Marathon on March 18. Similar to the program offered at the '11 ING N.Y. Marathon, it will allow family and friends to send pictures, texts and video messages to marathon runners on race day. The messages can be delivered directly to an individual runner as they race past one of two video screens placed on the course. Messages can be uploaded at supportyourmarathoner.com (Asics).