Team USA To Don "Breezy" Ralph Lauren Outfits DirecTV Brings Back Peyton Manning For Campaign Coca-Cola Going Big On Social Media Around Rio Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction World Surf League Launches Jersey Line Marketplace Roundup Target Leaving Chip Ganassi's IndyCar Team
SBD/February 9, 2012/Marketing and Sponsorship
Published February 9, 2012
FOOD FOR THOUGHT: The MLS Dynamo and Kroger have reached a long-term sponsorship deal making Kroger the team's official and exclusive retail grocery partner, as well as a founding partner of BBVA Compass Stadium. The agreement also makes Kroger the presenting sponsor of the Dynamo Skills Challenge, a grassroots program designed to help local youth learn soccer fundamentals (Dynamo). Other sponsors of the stadium, scheduled to open May 12, are Methodist Hospital and Mazda (BIZJOURNALS.com, 2/9).
alongside her husband, Matt Treanor
SENDING A MESSAGE: Asics will bring its "Support Your Marathoner" program to the '12 Honda L.A. Marathon on March 18. Similar to the program offered at the '11 ING N.Y. Marathon, it will allow family and friends to send pictures, texts and video messages to marathon runners on race day. The messages can be delivered directly to an individual runner as they race past one of two video screens placed on the course. Messages can be uploaded at supportyourmarathoner.com (Asics).