Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday GoDaddy Returning As Super Bowl Advertiser Bud Light Announces Super Bowl Hospitality Plans Pepsi Signs Irving For More "Uncle Drew" Episodes
SBD/February 9, 2012/Marketing and Sponsorship
Published February 9, 2012
FOOD FOR THOUGHT: The MLS Dynamo and Kroger have reached a long-term sponsorship deal making Kroger the team's official and exclusive retail grocery partner, as well as a founding partner of BBVA Compass Stadium. The agreement also makes Kroger the presenting sponsor of the Dynamo Skills Challenge, a grassroots program designed to help local youth learn soccer fundamentals (Dynamo). Other sponsors of the stadium, scheduled to open May 12, are Methodist Hospital and Mazda (BIZJOURNALS.com, 2/9).
alongside her husband, Matt Treanor
SENDING A MESSAGE: Asics will bring its "Support Your Marathoner" program to the '12 Honda L.A. Marathon on March 18. Similar to the program offered at the '11 ING N.Y. Marathon, it will allow family and friends to send pictures, texts and video messages to marathon runners on race day. The messages can be delivered directly to an individual runner as they race past one of two video screens placed on the course. Messages can be uploaded at supportyourmarathoner.com (Asics).