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SBD/February 9, 2012/Marketing and Sponsorship
Names & Faces: Head & Shoulders Preps Launch Of Phelps Campaign
Published February 9, 2012
INFO ADS: Milwaukee-based Gruber Law Offices Marketing Manager Hanna Swanson yesterday said that attorney David Gruber and Packers QB Aaron Rodgers will be "filming a new set of ads for the law firm" this summer for airing later this year. In Milwaukee, Don Walker noted the "low-key informational ads featuring Gruber and Rodgers have been running for months now on local television." The new ads will "still have an informational quality to them," but Swanson said that there may be "some 'new creative' in the ads" (JSONLINE.com, 2/8).
FRESH NEW FACE: YAHOO SPORTS' Kevin Iole noted boxer Mike Lee is the "unlikely new face of Subway." Subway CMO Tony Pace "didn't set out to land a boxer, but he felt Lee's looks, his ease on camera, and his devotion to the brand made him a fit." Pace said, "The thing about Mike that is very valuable -- though he was by no means famous when we did the deal with him -- is that he is really, really a fan of the Subway brand. That was important to us. Nobody knew who Jared Fogle was before he told his story" (SPORTS.YAHOO.com, 2/8). Lee's endorsement deal with Subway was examined by SportsBusiness Journal last November.
RAISING THE PRICE: GOLF WORLD's Tim Rosaforte notes golfer John Huh recently signed with agent David Chun at World Sport Group, but he "does not have an equipment contract with Ping -- despite using their clubs and wearing the logo." Rosaforte writes the fact they "are 'in negotiations,' means the price has just gone up." Huh, a rookie on the PGA Tour this year, has been in contention in two of the three events he has entered this year (GOLF WORLD, 2/13 issue).