People and Pop Culture

Alan Rothenberg Named Chair Of L.A.-Based Agency Grand Prix Sports

By Tripp Mickle, Staff Writer 2.8.2012

ALAN ROTHENBERG, the '94 FIFA World Cup Chair, today was named Chair for Grand Prix Sports, an L.A.-based sports agency that owns the exclusive rights to Rugby Sevens in the U.S. Rothenberg’s agency, Premier Partnerships, which he founded with RANDY BERNSTEIN, will handle Grand Prix’s sponsorship sales for future rugby ventures. Grand Prix has an agreement with USA Rugby that makes it the exclusive sanctioning, licensing and broadcast rightsholder for Rugby Sevens in the U.S. The IOC will add Rugby Sevens to the Olympic Program in '16. Other members of Grand Prix’ advisory board are former CBS Sports President NEAL PILSON, Olympic attorney and senior partner of the int'l law firm of Sheppard & Mullin KELLY CRABB, former Caesars World Sports President RICH ROSE and former MGM Worldwide Television President GARY MARENZI.

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