Bryant Stays Atop NFLPA Top 50 List H-E-B Teams With Former Spurs For Ad Campaign National Funding Back As Holiday Bowl Title Sponsor New Dos Equis Ads Have CFP Tie-In Marketplace Roundup McIlroy Experimenting With TaylorMade Clubs Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor
SBD/February 8, 2012/Marketing and Sponsorship
Published February 8, 2012
RIDING THE BANDWAGON: In Oklahoma City, Jennifer Palmer noted the market for Thunder gear has "exploded and businesses are jumping on the big-league-city bandwagon for a piece of the retail action." Owners of Oklahoma City-based screen printing business Tree & Leaf Clothing "began making a line of Thunder parody shirts in 2009." Co-Owner Dustin Gilpin said that their designs "neither feature a Thunder logo nor a player's full name because they don't want to infringe on copyrights or trademarks." He added that the company has a "working relationship with the Thunder" (OKLAHOMAN, 2/5).
INNER CONFIDENCE: In his latest TV commercial for the "MLB 2K12" video game, Tigers P Justin Verlander's inner voice says as he plays the video game, "I won't just be perfect, I'll be the most perfect. They'll say, 'Hey, Justin, how do you do it?' Well, I'm part cheetah, part ninja, that's how. In fact, I'm a ninja riding a cheetah." Angels P C.J. Wilson eventually joins Verlander and their inner voices "get into a spat" (FREEP.com, 2/7).
THE WHEELS COME OFF: Cyclist Alberto Contador’s doping conviction could cost him more than US$6.6M in "fees, fines and lost earnings,” according to CyclingNews.com. The site also reported that “at least one potential sponsor -- Hugo Boss -- has ended its relationship with the rider due to the outcome of the case” (GUARDIAN.co.uk, 2/7).