Source: Fox Has Sold 90% Of Super Bowl Ad Space ACS Launches New Nationwide Campaign Kris Bryant Signs Record Extension With Adidas Ovechkin Part Of Papa John's/Make-A-Wish Effort NHL, Apple In Late Stages Of Partnership Talks Michael Jordan Claims Big Legal Win In China P&G's New Marketing Campaign Features Ronda Rousey Comcast Signs Sponsorship Deal With USOC Plank, UA Excited About New MLB Deal Busch Part Of A-B InBev's Super Bowl Lineup
SBD/February 8, 2012/Marketing and Sponsorship
Published February 8, 2012
RIDING THE BANDWAGON: In Oklahoma City, Jennifer Palmer noted the market for Thunder gear has "exploded and businesses are jumping on the big-league-city bandwagon for a piece of the retail action." Owners of Oklahoma City-based screen printing business Tree & Leaf Clothing "began making a line of Thunder parody shirts in 2009." Co-Owner Dustin Gilpin said that their designs "neither feature a Thunder logo nor a player's full name because they don't want to infringe on copyrights or trademarks." He added that the company has a "working relationship with the Thunder" (OKLAHOMAN, 2/5).
INNER CONFIDENCE: In his latest TV commercial for the "MLB 2K12" video game, Tigers P Justin Verlander's inner voice says as he plays the video game, "I won't just be perfect, I'll be the most perfect. They'll say, 'Hey, Justin, how do you do it?' Well, I'm part cheetah, part ninja, that's how. In fact, I'm a ninja riding a cheetah." Angels P C.J. Wilson eventually joins Verlander and their inner voices "get into a spat" (FREEP.com, 2/7).
THE WHEELS COME OFF: Cyclist Alberto Contador’s doping conviction could cost him more than US$6.6M in "fees, fines and lost earnings,” according to CyclingNews.com. The site also reported that “at least one potential sponsor -- Hugo Boss -- has ended its relationship with the rider due to the outcome of the case” (GUARDIAN.co.uk, 2/7).