SBD/February 8, 2012/Marketing and Sponsorship

John Terry Left Out Of Umbro's Marketing Amid Allegations Of Racially Abusing A Player

Umbro used Terry last August to promote its latest England away kit
EPL club Chelsea D John Terry was "left out" of Umbro's upcoming marketing amid allegations that he racially abused a Queens Park Rangers player during a game, according to John Reynolds of MARKETING magazine. An Umbro spokesperson declined to "discuss future campaigns" but confirmed Terry, who last week was stripped of his captaincy of the England national men's soccer team, "(will not) appear in our current campaigns." Terry was "most recently used by Umbro last August, in a campaign to promote its latest England away kit." Terry has also appeared in ads for "Samsung, Nationwide, video game 'Pro Evolution Soccer' and Sweden-based betting company Svenska Spel". The latter has stated that it "no longer wishes to work with Terry" (MARKETINGMAGAZINE.co.uk, 2/7). Terry's deal with Umbro is worth about US$6.4M and will "remain in place pending his trial in July." While the contract is "understood to expire this summer," Umbro has "refused to comment on whether the deal will be renewed." Samsung also appears to be "distancing themselves" from Terry. A statement from the company yesterday was "at pains to focus on the firm's deal with Chelsea and not any particular player" (London TELEGRAPH, 2/8). Terry has been with Umbro since he was 18 (London DAILY MAIL, 2/8).
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