Menu
Marketing and Sponsorship

Valero Extends Title Sponsorship Of PGA Tour's Texas Open Through '18

Valero Energy Corp. today officially announced an "extension of its title sponsorship" of the PGA Tour's Texas Open, according to Richard Oliver of the SAN ANTONIO EXPRESS-NEWS. The extension will keep Valero's name attached to the event through '18. Golf San Antonio President & CEO Tony Piazzi said, "A six-year commitment is a significant commitment in an ever-changing environment. It's great to have that stability." Oliver notes Valero Manager of Corporate Communications Bill Day "declined Monday to release terms of the new deal, but title sponsorships reportedly can exceed $6 million annually." This year's tournament "will close out the current pact between Valero and the Texas Open." The PGA Tour, which "moved the $6.1 million event to the spring and into its FedEx Cup points chase in 2009, spearheaded discussions for a renewed deal with Valero." Since becoming title sponsor in '02, Valero has "joined Golf San Antonio in raising more than $45 million for charitable initiatives." The strength of Valero's relationship with the Texas Open and the "tournament's longstanding relationship with the tour -- San Antonio is the longest-running host city of any event -- may pay dividends" as the PGA Tour looks at the future (SAN ANTONIO EXPRESS-NEWS, 2/7).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/07/Marketing-and-Sponsorship/Valero.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/07/Marketing-and-Sponsorship/Valero.aspx

CLOSE