SBD/February 6, 2012/Research and Ratings

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  • Overnight Ratings: PGA Tour Phoenix Open Final Round Flat; UNC-MD Tops NCAA Hoops

    By Austin Karp, Assistant Managing Editor

    Coverage of all things Super Bowl led the weekend’s sports TV overnights, with the Super Bowl getting its third-best overnight on record. CBS’ coverage of the final round of the PGA Tour Waste Management Phoenix Open led all non-NFL overnights with a 2.0 rating for Kyle Stanley’s come-from-behind win over Spencer Levin. That figure is flat compared to last year, when Mark Wilson won the event. Coverage of the golf telecast on Saturday earned a 1.6 overnight, down 20%. ESPN’s North Carolina-Maryland led all college basketball telecasts over the weekend, with Saturday afternoon’s matchup earning a 1.7 overnight. Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    AKC/Eukanuba National Championship
    2/4
    ABC
    2:00-4:00pm
    1.2
    "The Big Time: Episode 3"
    2/4
    ABC
    4:00-5:00pm
    0.7
    "ESPN Sports Saturday"
    2/4
    ABC
    5:00-6:00pm
    0.8
    NCAA Basketball: (regional)
    2/4
    CBS
    1:00-3:00pm
    1.1
    PGA Tour: Waste Management Phoenix Open:
    Third Round
    2/4
    CBS
    3:00-6:00pm
    1.6
    U.S. Figure Skating Championships (taped)
    2/4
    NBC
    2:00-4:00pm
    1.0
    "Unforgettable Moments of Love On Ice" (taped)
    2/4
    NBC
    4:00-6:00pm
    1.1
    Monster Energy AMA Supercross (taped)
    2/5
    CBS
    12:00-1:00pm
    0.9
    NCAA Basketball: Michigan-Michigan State
    2/5
    CBS
    1:00-3:00pm
    1.1
    PGA Tour: Waste Management Phoenix Open:
    Final Round
    2/5
    CBS
    3:00-6:00pm
    2.0
    EPL: Chelsea-Manchester United
    2/5
    Fox
    11:00am-1:00pm
    1.0
    "Super Bowl XLVI Pregame"
    2/5
    NBC
    2:00-6:30pm
    12.0
    Super Bowl XLVI: Giants-Patriots
    2/5
    NBC
    6:30-10:00pm
    47.8
    Super Bowl XLVI Trophy Presentation
    2/5
    NBC
    10:00-10:15pm
    35.3
    "The Voice"
    2/5
    NBC
    10:15-11:15pm
    20.1

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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