Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/February 6, 2012/Research and RatingsPrint All
Coverage of all things Super Bowl led the weekend’s sports TV overnights, with the Super Bowl getting its third-best overnight on record. CBS’ coverage of the final round of the PGA Tour Waste Management Phoenix Open led all non-NFL overnights with a 2.0 rating for Kyle Stanley’s come-from-behind win over Spencer Levin. That figure is flat compared to last year, when Mark Wilson won the event. Coverage of the golf telecast on Saturday earned a 1.6 overnight, down 20%. ESPN’s North Carolina-Maryland led all college basketball telecasts over the weekend, with Saturday afternoon’s matchup earning a 1.7 overnight. Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. AKC/Eukanuba National Championship2/4ABC2:00-4:00pm1.2 "The Big Time: Episode 3"2/4ABC4:00-5:00pm0.7 "ESPN Sports Saturday"2/4ABC5:00-6:00pm0.8 NCAA Basketball: (regional)2/4CBS1:00-3:00pm1.1 PGA Tour: Waste Management Phoenix Open:
U.S. Figure Skating Championships (taped)2/4NBC2:00-4:00pm1.0 "Unforgettable Moments of Love On Ice" (taped)2/4NBC4:00-6:00pm1.1 Monster Energy AMA Supercross (taped)2/5CBS12:00-1:00pm0.9 NCAA Basketball: Michigan-Michigan State2/5CBS1:00-3:00pm1.1 PGA Tour: Waste Management Phoenix Open:
EPL: Chelsea-Manchester United2/5Fox11:00am-1:00pm1.0 "Super Bowl XLVI Pregame"2/5NBC2:00-6:30pm12.0 Super Bowl XLVI: Giants-Patriots2/5NBC6:30-10:00pm47.8 Super Bowl XLVI Trophy Presentation2/5NBC10:00-10:15pm35.3 "The Voice"2/5NBC10:15-11:15pm20.1