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SBD/February 6, 2012/Research and RatingsPrint All
Coverage of all things Super Bowl led the weekend’s sports TV overnights, with the Super Bowl getting its third-best overnight on record. CBS’ coverage of the final round of the PGA Tour Waste Management Phoenix Open led all non-NFL overnights with a 2.0 rating for Kyle Stanley’s come-from-behind win over Spencer Levin. That figure is flat compared to last year, when Mark Wilson won the event. Coverage of the golf telecast on Saturday earned a 1.6 overnight, down 20%. ESPN’s North Carolina-Maryland led all college basketball telecasts over the weekend, with Saturday afternoon’s matchup earning a 1.7 overnight. Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. AKC/Eukanuba National Championship2/4ABC2:00-4:00pm1.2 "The Big Time: Episode 3"2/4ABC4:00-5:00pm0.7 "ESPN Sports Saturday"2/4ABC5:00-6:00pm0.8 NCAA Basketball: (regional)2/4CBS1:00-3:00pm1.1 PGA Tour: Waste Management Phoenix Open:
U.S. Figure Skating Championships (taped)2/4NBC2:00-4:00pm1.0 "Unforgettable Moments of Love On Ice" (taped)2/4NBC4:00-6:00pm1.1 Monster Energy AMA Supercross (taped)2/5CBS12:00-1:00pm0.9 NCAA Basketball: Michigan-Michigan State2/5CBS1:00-3:00pm1.1 PGA Tour: Waste Management Phoenix Open:
EPL: Chelsea-Manchester United2/5Fox11:00am-1:00pm1.0 "Super Bowl XLVI Pregame"2/5NBC2:00-6:30pm12.0 Super Bowl XLVI: Giants-Patriots2/5NBC6:30-10:00pm47.8 Super Bowl XLVI Trophy Presentation2/5NBC10:00-10:15pm35.3 "The Voice"2/5NBC10:15-11:15pm20.1