Verizon Makes IndyCar Sponsorship Official UA Looks To Curry To Grow Basketball Biz Auburn's Under Armour Ties Questioned Many Brands Breaking Ads During March Madness Rickie Fowler Back Promoting Crowne Plaza Oshie Teams Up With Enterprise Rent-A-Car Kraft Not Returning As LPGA Major Sponsor NCAA Won't Allow Baylor's New Adidas Unis Dick's Sporting Goods Backs Youth Athletics Gatorade Relaunching Propel Brand
Upcoming Conferences and Events
SBD/February 6, 2012/Marketing and Sponsorship
Chrysler Super Bowl Ad Starring Clint Eastwood Causing Significant Buzz
Published February 6, 2012
MOSTLY POSITIVE REVIEWS: On Long Island, Verne Gay writes of Chrysler’s ad, “A great director and actor pulls off the most interesting -- and compelling -- ad of the entire Super Bowl” (NEWSDAY, 2/6). JWT New York Exec Creative Dir Matt McDonald gave the spot four stars and said, “Chrysler just won the Super Bowl. ... If there was anyone worthy of giving America a halftime speech, it would be Clint -- right from the heart and from the gut” (N.Y. POST, 2/6). Deutsch Inc. Chair Donny Deutsch said, “Instead of just waving the flag … they’re going at the grit of America, the comeback. Brilliant ad.” Deutsch: “In this political year, you’re going to have a lot of references to that ad. Chrysler’s going through the roof” (“Today,” NBC, 2/6). Former P&G Global Marketing Officer and business author Jim Stengel tweeted, “GAME SET MATCH CHRYSLER! Brilliant, moving, resonant, nothing is close to them" (TWITTER.com, 2/5). In Chicago, Steve Johnson writes there may be “too much calculation in linking Chrysler purchases with patriotism” but it still “worked, though -- a surprising, stirring moment that asked us to think about bigger things” (CHICAGO TRIBUNE, 2/6). FOXSPORTS.com’s Brian Lowry writes it was “shameless” of Chrysler to put a message about the U.S. auto industry in its ad. However, it "will put a lump in a lot of throats -- and it’s sure to be the ad that people debate for its political underpinnings” (FOXSPORTS.com, 2/6). But in Chicago, Lori Rackl names Chrysler’s spot among her “fumbles.” Chrysler and Eminem last year “gave us a soul-stirring homage to Detroit.” This year, Chrysler and Eastwood “gave us the advertising equivalent of Ambien with a heavy-handed snoozer that felt twice as long as its two minutes” (CHICAGO SUN-TIMES, 2/6).
AD YANKED OFF YOUTUBE: In Michigan, Jonathan Oosting reports YouTube pulled the Eastwood ad from the official Chrysler channel “early this morning, citing a copyright claim from NFL Properties LLC.” It is “unclear what prompted the claim.” A Chrysler spokesperson said that the company is “investigating the issue, and the NFL has not responded to a request for comment” (MLIVE.com, 2/6).