SBD/February 6, 2012/Marketing and Sponsorship

Aston Villa Inks Four-Year Kit Manufacturer Deal With Macron

Macron will produce team’s replica kit, training wear for next four years
EPL club Aston Villa has signed a “record-breaking” US$23.7M kit deal with Italian sportswear manufacturer Macron “to replace current supplier Nike,” according to Mathew Kendrick of the BIRMINGHAM MAIL. Macron will “produce Villa’s playing strip, replica kit, training wear and other clothing merchandise for the next four years.” The deal marks the “most lucrative kit agreement" in the club’s history. The new home kit “will go on sale in June.” Aston Villa Head of Merchandising John Greenfield said, “The design team and range of products on offer to the club was second to none and suited our requirements.” The deal comes as the team’s five-year US$15.8M deal with Nike expires at the end of this season. Macron also produces the kits for Napoli, Bologna, Leeds United, West Ham United, Real Mallorca and Braga (BIRMINGHAM MAIL, 2/6).
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