NFL Films was profiled on "CBS This Morning," with co-host Charlie Rose saying since its debut 50 years ago, NFL Films has "turned football into art.” CBS News’ Jeff Glor notes for five decades, NFL Films has "taken an often brutal sport and turned it into ballet.” NFL Films has "always seen football as more than a game," looking at it as an "all-encompassing, emotional experience.” NFL Films Senior Coordinating Producer Ross Ketover said, “We're trying to mirror what went on in Hollywood, not what went on in sports television.” NFL Films President Steve Sabol is the "unmistakable face of NFL Films,” and despite being diagnosed with a brain tumor last year, he is “still at the office every day.” NFL Films Dir of Photography Hank McElwee said, “Steve Sabol has built something here that I don't think will ever be matched again.” Glor said NFL Films shares its highlights “with 21 shows across nine television networks.” Ketover said, “Luckily right now, we’ve found that there’s no shortage of how much football people in this country want to watch.” After airing the taped report, Rose said to Glor, “What a great story, and it is a story of a father and son building what has become an institution.” Glor said, “You can’t overstate the miking and what that’s meant, the access that they have because remember, NFL Films is owned by the NFL, so they get that access” (“CBS This Morning,” CBS, 2/3).
