Fox Sells Out Of Super Bowl XLVIII Inventory Adidas Unveils World Cup Ball Jaguars Name New Agency Of Record Kobe, Messi In New Turkish Airlines Ad Oberto Launches Campaign With Louie Vito Marketplace Roundup McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Auburn Merchandise Selling Quickly Stewart To Grace NASCAR Video Game Cover
SBD/February 1, 2012/Marketing and Sponsorship
USOC's Official Medical Service Provider Signs Eight Oly Hopefuls For Campaign
Published February 1, 2012
GALAXY QUEST: In Toronto, Randy Starkman reports Gold Medal-winning Canadian speed skater Christine Nesbitt last weekend at the world championships wore the logo of Dutch telecom company Galaxy Group "over her heart and on her left shoulder." Nesbitt is a "huge name in the Netherlands and speed skating is televised there like hockey is [in Canada] so they'll get tons of exposure." Canadian athletes and teams "have to take it where they can get it," as there was "no windfall" for Gold Medalists in the '10 Vancouver Games. Nesbitt did sign a deal recently with compression wear company CEP Canada, but it likely "wasn't for significant dollars" (THESTAR.com, 1/31).