CBS Still Finishing Up Super Bowl Ad Sales Fiat Chrysler Adds Two Super Bowl Spots Themes To Watch For During The Super Bowl Paxton Lynch Signs Card Deal With Panini Top-Selling Item At NFL Experience Is A Bag Marketplace Roundup Newton Has Large Marketing Appeal With Kids Bridgestone Renews NFL Sponsorship ESPN Deportes Sells Out SB Ad Inventory Coca-Cola/Marvel Collaborate For SB Spot
SBD/February 1, 2012/Marketing and Sponsorship
USOC's Official Medical Service Provider Signs Eight Oly Hopefuls For Campaign
Published February 1, 2012
GALAXY QUEST: In Toronto, Randy Starkman reports Gold Medal-winning Canadian speed skater Christine Nesbitt last weekend at the world championships wore the logo of Dutch telecom company Galaxy Group "over her heart and on her left shoulder." Nesbitt is a "huge name in the Netherlands and speed skating is televised there like hockey is [in Canada] so they'll get tons of exposure." Canadian athletes and teams "have to take it where they can get it," as there was "no windfall" for Gold Medalists in the '10 Vancouver Games. Nesbitt did sign a deal recently with compression wear company CEP Canada, but it likely "wasn't for significant dollars" (THESTAR.com, 1/31).