Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value
Upcoming Conferences and Events
SBD/February 1, 2012/Marketing and Sponsorship
USOC's Official Medical Service Provider Signs Eight Oly Hopefuls For Campaign
Published February 1, 2012
GALAXY QUEST: In Toronto, Randy Starkman reports Gold Medal-winning Canadian speed skater Christine Nesbitt last weekend at the world championships wore the logo of Dutch telecom company Galaxy Group "over her heart and on her left shoulder." Nesbitt is a "huge name in the Netherlands and speed skating is televised there like hockey is [in Canada] so they'll get tons of exposure." Canadian athletes and teams "have to take it where they can get it," as there was "no windfall" for Gold Medalists in the '10 Vancouver Games. Nesbitt did sign a deal recently with compression wear company CEP Canada, but it likely "wasn't for significant dollars" (THESTAR.com, 1/31).