ESPN Negotiates Out-Of-Home TV Deals Under Armour Providing UAB Apparel Philly Retailers Cash In On Wentz' Hot Start Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image
SBD/February 1, 2012/Marketing and Sponsorship
USOC's Official Medical Service Provider Signs Eight Oly Hopefuls For Campaign
Published February 1, 2012
GALAXY QUEST: In Toronto, Randy Starkman reports Gold Medal-winning Canadian speed skater Christine Nesbitt last weekend at the world championships wore the logo of Dutch telecom company Galaxy Group "over her heart and on her left shoulder." Nesbitt is a "huge name in the Netherlands and speed skating is televised there like hockey is [in Canada] so they'll get tons of exposure." Canadian athletes and teams "have to take it where they can get it," as there was "no windfall" for Gold Medalists in the '10 Vancouver Games. Nesbitt did sign a deal recently with compression wear company CEP Canada, but it likely "wasn't for significant dollars" (THESTAR.com, 1/31).