Quote of the Day
"I can think of more exciting ways to spend the day. But the fans seem to be enjoying it very much. "-- NFL Giants President & CEO John Mara, on the league selling 7,300 tickets to fans for Super Bowl Media Day. (N.Y. TIMES, 2/1)
Top Stories
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Wheels Of Fortune
NBC’s telecast of Super Bowl XLVI on Sunday “will have more than 14 car-related ads, which will take up nearly two dozen of the 70 30-second ad slots that carried an average sticker price of $3.5 million,” according to Petrecca & Horovitz of USA TODAY. Advertisers are “rolling out big-budget commercials to rival the splashiest of soft drink marketing.” Auto advertisers have “revealed high-octane commercials that feature celebrities such as Matthew Broderick and Jerry Seinfeld, as well as showing their autos doing extreme stunts -- including a Chevy Sonic skydiving and bungee jumping.” Hyundai, Lexus, General Motors, Audi and Volkswagen have released “full versions of ads online,&rdqu ...
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Something To Talk About
The NFL's first attempt to allow fans into Media Day is a success, with some tickets being scalped for $350.
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Take It To The Bank
NHL Panthers score county loan for arena renovations.
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The Old Grey Whistle Test
Sports media company the Whistle targeting kids 6-16.
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Energy Efficient
Kauffman Stadium debuts the largest in-ballpark solar panel system in MLB.
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Getting Some Insight
Insight terminated bowl game sponsorship with two years left in the deal.
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Recruiting Trip
Big 12 this week will begin its search for permanent commish.
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Blast From The Past
Mike & the Mad Dog reunite in Indy, if only for 20 minutes.
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Highway To Hall
Derrick Hall's influence on the D'Backs is being felt not just in Phoenix, but all throughout MLB.
