AEG Seeks Extension On L.A. Stadium Project FCC Ends Its Sports Blackout Rule Arbitrator To Rule In Ray Rice Appeal "MNF" Sees Slight Overnight Ratings Dip NHL Strikes Deal With GoPro Cameras Cadillac To Title PGA Tour Match Play Event Orioles See Big Spike In Merchandise Sales Marketplace Roundup Next For NFL In London: Back-To-Back Games NFL Week 4 Sunday Ratings Down
Upcoming Conferences and Events
SBD/January 31, 2012/Marketing and Sponsorship
NFL To Debut First-Ever Super Bowl Ad Emphasizing Player Safety
Published January 31, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
HIGH FIVE: The NFL will air a total of five spots during the game. A 30-second spot airing late in the second quarter was created in conjunction with Microsoft's Xbox platform. There also will be a 30-second NFL.com fantasy football spot toward the beginning of halftime and 10-second fantasy football spots at the end of halftime and in the middle of the third quarter. The fantasy football spots, along with the player safety spot, were created by Grey, N.Y. (Austin Karp, THE DAILY).