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SBD/January 31, 2012/Marketing and Sponsorship
NFL To Debut First-Ever Super Bowl Ad Emphasizing Player Safety
Published January 31, 2012
HIGH FIVE: The NFL will air a total of five spots during the game. A 30-second spot airing late in the second quarter was created in conjunction with Microsoft's Xbox platform. There also will be a 30-second NFL.com fantasy football spot toward the beginning of halftime and 10-second fantasy football spots at the end of halftime and in the middle of the third quarter. The fantasy football spots, along with the player safety spot, were created by Grey, N.Y. (Austin Karp, THE DAILY).