Menu
Research and Ratings

Overnight Ratings: NFL Pro Bowl On NBC Gets 7.9, Down 8% From '11

The NFL Pro Bowl on NBC led all sports telecasts over the weekend with a 7.9 overnight Nielsen rating. However, that figure is down 8% from an 8.6 rating for the game on Fox last year. ABC Sunday afternoon aired its first NBA game since Christmas Day, with the Bulls-Heat matchup earning a 4.1 overnight. That rating is down 18% from the comparable Celtics-Lakers matchup last year. Saturday night saw the second iteration of the “UFC on Fox” go up against the Ladies’ Free Skate portion of the U.S. Figure Skating Championship, with both telecasts earning a 2.7 overnight rating. Meanwhile, ESPN2 earned a 0.7 overnight on Sunday morning for the five-set men’s Australian Open final from 3:45-9:30am ET. The match saw Novak Djokovic defeat Rafael Nadal in the longest final in men’s open history. The repeat of the match from 10:00am-3:00pm also earned a 0.7 overnight on the net. On Saturday, the women’s final featuring Victoria Azarenka’s defeat of Maria Sharapova earned a 0.4 overnight from 3:00-5:00am, while the repeat from 9:00-11:00am earned a 0.4.

Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
"The Big Time: Episode 2"
1/28
ABC
3:00-4:00pm
0.3
Winter X Games
1/28
ABC
4:00-6:00pm
1.0
NCAA Basketball: Texas-Baylor
1/28
CBS
1:00-3:30pm
0.8
PGA Tour: Farmers Insurance Open: Third Round
1/28
CBS
3:30-6:00pm
1.1
"UFC on Fox"
1/28
Fox
8:00-10:00pm
2.7
Skiing: U.S. Freestyle Cup (taped)
1/28
NBC
3:00-4:00pm
0.5
U.S. Figure Skating Championships:
Ladies' Short, Free Skate
1/28
NBC
4:00-6:00pm
1.5
U.S. Figure Skating Championships:
Ladies' Free Skate
1/28
NBC
9:00-11:00pm
2.7
"NBA Countdown"
1/29
ABC
3:00-3:30pm
1.5
NBA: Bulls-Heat
1/29
ABC
3:30-6:15pm
4.1
Monster Energy AMA Supercross (taped)
1/29
CBS
12:00-1:00pm
0.9
NCAA Basketball: Michigan-Ohio State
1/29
CBS
1:00-3:00pm
1.7
PGA Tour: Farmers Insurance Open: Final Round
1/29
CBS
3:00-7:00pm
2.0
PBR 15/15 Bucking Battle (taped)
1/29
NBC
1:30-3:00pm
0.9
U.S. Figure Skating Championships:
Pairs' and Men's Free Skate
1/29
NBC
3:00-6:00pm
2.0
NFL Pro Bowl
1/29
NBC
7:30-10:45pm
7.9

 

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/01/30/Research-and-Ratings/Overnights.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/01/30/Research-and-Ratings/Overnights.aspx

CLOSE