Published January 30, 2012
FanTab Corp., a Boston-based startup that measures fan confidence on various teams, athletes and college programs in real time, has signed a partnership with Sporting News to supply its fan sentiment ratings to the media outlet's various online, tablet and mobile properties. FanTab ratings work like an index of fan opinion on each team, moving up or down based on a variety of factors, including on-field performance, upcoming schedules, roster moves and business strategy. In addition to charting fan opinions, the site is aimed to expand the realm of sentiment-based targeted marketing within sports. Sporting News is owned by American City Business Journals, parent company of THE DAILY and SportsBusiness Journal. In addition, Celtics President Rich Gotham has joined FanTab's BOD. Gotham has a background in digital properties, having run sales and business development for several entities, including Lycos Inc., before joining the Celtics in '03.