Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/January 30, 2012/Classified AdvertisementsPrint All
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Information Technology departments continue to increase their stature in the front office as sports properties and companies seek new ways to crunch consumer data, improve the fan experience, and create a laser focus to their marketing efforts. Whether it’s a fresh approach to analytics, or figuring out the best way to keep traffic and pedestrians moving, we’ll explore ways that IT departments are tackling these new responsibilities.
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