SBD/January 27, 2012/Research and Ratings

Winter X Games Look To Regain Audience After Drop In '11

ESPN looks to boost the audience for the Winter X Games back above the 1 million viewership mark this year, after figures last year declined coming off record cable-only viewership in '10. This year's edition marks the third straight year the event will not feature any telecasts on ABC after airing select telecasts on the net from '98-09. The event saw gains in primetime among adults 18-34 last year, but was down overall due mostly to lower ratings in weekend dayparts. Listed below is a viewership trend for Winter X Games, dating back to the inaugural event in '97 (THE DAILY).

WINTER X GAMES VIEWERSHIP TREND*
YEAR
NETWORKS
TELECASTS
AVG. VIEWERS (000)
'11
ESPN, ESPN2
8
998
'10
ESPN, ESPN2
8
1,188
'09
ESPN, ABC
11
1,398
'08
ESPN, ABC
11
1,336
'07
ESPN, ABC
9
1,135
'06
ESPN, ABC
9
1,304
'05
ESPN, ABC
7
1,001
'04
ESPN, ESPN2, ABC
8
825
'03
ESPN, ESPN2, ABC
9
810
'02
ESPN, ESPN2, ABC
8
649
'01
ESPN, ESPN2, ABC
8
895
'00
ESPN, ESPN2, ABC
8
804
'99
ESPN, ESPN2, ABC
8
461
'98
ESPN, ESPN2, ABC
9
635
'97
ESPN, ESPN2
6
601

NOTE: * = Does not include late-night telecasts.

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug