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SBD/January 27, 2012/Research and Ratings
Winter X Games Look To Regain Audience After Drop In '11
Published January 27, 2012
ESPN looks to boost the audience for the Winter X Games back above the 1 million viewership mark this year, after figures last year declined coming off record cable-only viewership in '10. This year's edition marks the third straight year the event will not feature any telecasts on ABC after airing select telecasts on the net from '98-09. The event saw gains in primetime among adults 18-34 last year, but was down overall due mostly to lower ratings in weekend dayparts. Listed below is a viewership trend for Winter X Games, dating back to the inaugural event in '97 (THE DAILY).
|
WINTER X GAMES VIEWERSHIP TREND*
|
|||
|
YEAR
|
NETWORKS
|
TELECASTS
|
AVG. VIEWERS (000)
|
|
'11
|
ESPN, ESPN2
|
8
|
998
|
|
'10
|
ESPN, ESPN2
|
8
|
1,188
|
|
'09
|
ESPN, ABC
|
11
|
1,398
|
|
'08
|
ESPN, ABC
|
11
|
1,336
|
|
'07
|
ESPN, ABC
|
9
|
1,135
|
|
'06
|
ESPN, ABC
|
9
|
1,304
|
|
'05
|
ESPN, ABC
|
7
|
1,001
|
|
'04
|
ESPN, ESPN2, ABC
|
8
|
825
|
|
'03
|
ESPN, ESPN2, ABC
|
9
|
810
|
|
'02
|
ESPN, ESPN2, ABC
|
8
|
649
|
|
'01
|
ESPN, ESPN2, ABC
|
8
|
895
|
|
'00
|
ESPN, ESPN2, ABC
|
8
|
804
|
|
'99
|
ESPN, ESPN2, ABC
|
8
|
461
|
|
'98
|
ESPN, ESPN2, ABC
|
9
|
635
|
|
'97
|
ESPN, ESPN2
|
6
|
601
|
NOTE: * = Does not include late-night telecasts.
