Honda Classic Final Round Down From '16 Officials Discussing Financing Of Pimlico Upgrades U.S. Travel Restrictions Could Hurt World Cup Bid Executive Transactions Chris Ilitch Talks As New Tigers Owner Daytona 500 Earns High Marks For Exciting Start Central Michigan's Heeke To Become Arizona AD Monster Energy A Big Winner At Daytona 500 Daytona Overnight Rating A Mixed Bag For Fox Ballmer Talking Inglewood Arena For Clippers?
SBD/January 27, 2012/Research and RatingsPrint All
ESPN looks to boost the audience for the Winter X Games back above the 1 million viewership mark this year, after figures last year declined coming off record cable-only viewership in '10. This year's edition marks the third straight year the event will not feature any telecasts on ABC after airing select telecasts on the net from '98-09. The event saw gains in primetime among adults 18-34 last year, but was down overall due mostly to lower ratings in weekend dayparts. Listed below is a viewership trend for Winter X Games, dating back to the inaugural event in '97 (THE DAILY).WINTER X GAMES VIEWERSHIP TREND*YEARNETWORKSTELECASTSAVG. VIEWERS (000)'11ESPN, ESPN28998'10ESPN, ESPN281,188'09ESPN, ABC111,398'08ESPN, ABC111,336'07ESPN, ABC91,135'06ESPN, ABC91,304'05ESPN, ABC71,001'04ESPN, ESPN2, ABC8825'03ESPN, ESPN2, ABC9810'02ESPN, ESPN2, ABC8649'01ESPN, ESPN2, ABC8895'00ESPN, ESPN2, ABC8804'99ESPN, ESPN2, ABC8461'98ESPN, ESPN2, ABC9635'97ESPN, ESPN26601
NOTE: * = Does not include late-night telecasts.