SBD/January 27, 2012/Research and Ratings

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  • Winter X Games Look To Regain Audience After Drop In '11

    ESPN looks to boost the audience for the Winter X Games back above the 1 million viewership mark this year, after figures last year declined coming off record cable-only viewership in '10. This year's edition marks the third straight year the event will not feature any telecasts on ABC after airing select telecasts on the net from '98-09. The event saw gains in primetime among adults 18-34 last year, but was down overall due mostly to lower ratings in weekend dayparts. Listed below is a viewership trend for Winter X Games, dating back to the inaugural event in '97 (THE DAILY).

    WINTER X GAMES VIEWERSHIP TREND*
    YEAR
    NETWORKS
    TELECASTS
    AVG. VIEWERS (000)
    '11
    ESPN, ESPN2
    8
    998
    '10
    ESPN, ESPN2
    8
    1,188
    '09
    ESPN, ABC
    11
    1,398
    '08
    ESPN, ABC
    11
    1,336
    '07
    ESPN, ABC
    9
    1,135
    '06
    ESPN, ABC
    9
    1,304
    '05
    ESPN, ABC
    7
    1,001
    '04
    ESPN, ESPN2, ABC
    8
    825
    '03
    ESPN, ESPN2, ABC
    9
    810
    '02
    ESPN, ESPN2, ABC
    8
    649
    '01
    ESPN, ESPN2, ABC
    8
    895
    '00
    ESPN, ESPN2, ABC
    8
    804
    '99
    ESPN, ESPN2, ABC
    8
    461
    '98
    ESPN, ESPN2, ABC
    9
    635
    '97
    ESPN, ESPN2
    6
    601

    NOTE: * = Does not include late-night telecasts.

    Print | Tags: Research and Ratings, ESPN, Winter Sports, Action Sports, Nielsen Media Research
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