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SBD/January 27, 2012/Research and RatingsPrint All
ESPN looks to boost the audience for the Winter X Games back above the 1 million viewership mark this year, after figures last year declined coming off record cable-only viewership in '10. This year's edition marks the third straight year the event will not feature any telecasts on ABC after airing select telecasts on the net from '98-09. The event saw gains in primetime among adults 18-34 last year, but was down overall due mostly to lower ratings in weekend dayparts. Listed below is a viewership trend for Winter X Games, dating back to the inaugural event in '97 (THE DAILY).WINTER X GAMES VIEWERSHIP TREND*YEARNETWORKSTELECASTSAVG. VIEWERS (000)'11ESPN, ESPN28998'10ESPN, ESPN281,188'09ESPN, ABC111,398'08ESPN, ABC111,336'07ESPN, ABC91,135'06ESPN, ABC91,304'05ESPN, ABC71,001'04ESPN, ESPN2, ABC8825'03ESPN, ESPN2, ABC9810'02ESPN, ESPN2, ABC8649'01ESPN, ESPN2, ABC8895'00ESPN, ESPN2, ABC8804'99ESPN, ESPN2, ABC8461'98ESPN, ESPN2, ABC9635'97ESPN, ESPN26601
NOTE: * = Does not include late-night telecasts.