Rogers Announces NHL On-Air Talent Snickers Launches First Ad With Manziel NFL Toughens Domestic Violence Policy Navy Unveils Alternate White Uniforms Aflac Launching College Football Marketing SBD Seeks Staff Writer Centerplate Publicly Censures, Disciplines CEO Hague Dan Snyder: Redskins Planning New Stadium NHL Faces Obstacles To Potential Expansion Royals' Yost Clarifies Remarks About Crowd
SBD/January 27, 2012/Research and RatingsPrint All
ESPN looks to boost the audience for the Winter X Games back above the 1 million viewership mark this year, after figures last year declined coming off record cable-only viewership in '10. This year's edition marks the third straight year the event will not feature any telecasts on ABC after airing select telecasts on the net from '98-09. The event saw gains in primetime among adults 18-34 last year, but was down overall due mostly to lower ratings in weekend dayparts. Listed below is a viewership trend for Winter X Games, dating back to the inaugural event in '97 (THE DAILY).WINTER X GAMES VIEWERSHIP TREND*YEARNETWORKSTELECASTSAVG. VIEWERS (000)'11ESPN, ESPN28998'10ESPN, ESPN281,188'09ESPN, ABC111,398'08ESPN, ABC111,336'07ESPN, ABC91,135'06ESPN, ABC91,304'05ESPN, ABC71,001'04ESPN, ESPN2, ABC8825'03ESPN, ESPN2, ABC9810'02ESPN, ESPN2, ABC8649'01ESPN, ESPN2, ABC8895'00ESPN, ESPN2, ABC8804'99ESPN, ESPN2, ABC8461'98ESPN, ESPN2, ABC9635'97ESPN, ESPN26601
NOTE: * = Does not include late-night telecasts.