Will FIFA Sponsors React To Arrests? Women's World Cup Ads 70% Sold Bouchard's Early French Departure Hurts Sponsors Bulls' Jimmy Butler Sees Endorsement Opportunities Miller Genuine Draft, NBA Canada Strike Deal Marketplace Roundup Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah NASCAR Drivers Pleased With SAFER Efforts
Upcoming Conferences and Events
SBD/January 26, 2012/Marketing and Sponsorship
Published January 26, 2012
CAR & DRIVER: The MLS Dynamo will announce today that Mazda has signed a long-term sponsorship agreement to be designated the official vehicle of the club and a founding partner of BBVA Compass Stadium, which will open May 12. As part of the agreement, there will be a preferred Mazda parking area for select fans at the new venue. Mazda is also the first of 10 founding partners for BBVA Compass Stadium. This is the first sports sponsorship deal for Mazda in the Houston market (THE DAILY).
ON THE ROCKS: DKNY has expanded its partnership with the NHL Rangers, debuting the DKNY logo on the team’s home ice at Madison Square Garden this week. DKNY is the first fashion brand to ever have a logo featured on the Rangers’ ice at the Garden (MSG).