Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage NHL Rangers' Sather Passes GM Torch To Gorton Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Nike's Phil Knight Stepping Down In '16
SBD/January 26, 2012/Marketing and Sponsorship
Published January 26, 2012
CAR & DRIVER: The MLS Dynamo will announce today that Mazda has signed a long-term sponsorship agreement to be designated the official vehicle of the club and a founding partner of BBVA Compass Stadium, which will open May 12. As part of the agreement, there will be a preferred Mazda parking area for select fans at the new venue. Mazda is also the first of 10 founding partners for BBVA Compass Stadium. This is the first sports sponsorship deal for Mazda in the Houston market (THE DAILY).
ON THE ROCKS: DKNY has expanded its partnership with the NHL Rangers, debuting the DKNY logo on the team’s home ice at Madison Square Garden this week. DKNY is the first fashion brand to ever have a logo featured on the Rangers’ ice at the Garden (MSG).