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SBD/January 25, 2012/Marketing and Sponsorship
Published January 25, 2012
DANCING MACHINE: On Long Island, Zach Schonbrun writes Giants WR Victor Cruz “has certainly emerged as a fan favorite.” Fans filled Modell’s Sporting Goods store in Times Square yesterday to see Cruz “partake in a salsa-dancing lesson, sign some autographs and promote a new T-shirt officially on sale with ‘Cruuuuuuuuuz!’ on the front and salsa steps on the back -- an homage to his trademark touchdown celebration.” Schonbrun notes his “celebrity seems at its peak.” Cruz “recently turned down an opportunity to appear on ‘Dancing with the Stars’ in the offseason and a five-minute lesson at Modell's drew fans by the hundreds screaming his name” (NEWSDAY, 1/25).
SITTING, WAITING, WISHING: T’Wolves G Ricky Rubio said that he is “still without any local product endorsement deals.” He also said that he “hasn't heard from Nike about renewing his basketball shoe contract.” Rubio: “I'm going to wait; if not, I'll do another deal (elsewhere)” (ST. PAUL PIONEER PRESS, 1/25).
IN FLIGHT ENTERTAINMENT: U.K. heptathlete Jessica Ennis “is the star of British Airways's new in-flight ‘wellbeing’ movie, alongside gymnast Louis Smith and Paralympian Shelly Woods.” The video features Ennis “clearing hurdles, Smith completing a routine on a pommell horse and Woods hurtling down an athletics track in her wheelchair” (TELEGRAPH.co.uk, 1/25).