SBD/January 25, 2012/Marketing and Sponsorship

Blue Jays' Jose Bautista To Appear On Cover Of "MLB 12: The Show" In Canada

Blue Jays RF Jose Bautista, who has led the AL in home runs the past two years, will appear on the cover of the Canadian version of Sony’s "MLB 12: The Show." Bautista did a shoot Monday in N.Y. for the video game, scheduled to be released March 6. Red Sox 1B Adrian Gonzalez will be on the cover of the U.S. version of the game. Twins C Joe Mauer had been on the cover the past two years. Bautista, represented for marketing by Alex Radetsky at Radegen Sports Management, has also completed a new footwear/apparel deal with Reebok, switching from New Balance.
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