Daytona Overnight Rating A Mixed Bag For Fox Sources: Turner To Carry UEFA Champions League Cuban Gets Bleacher Report To Delete Tweet Sources: Warriors Contacted Turner About Shaq Feud Tony Gwynn Jr. Expected To Join Padres' Broadcast Media Notes FS1 Developing New TV Shows For Katie Nolan Chris Bosh Joining TNT As A Studio Analyst NBA All-Star Celebrity Game Audience Down FS1 Canceling "Fox Sports Live," Won't Keep Hosts
SBD/January 24, 2012/Media
USA Today Sports Media Group Acquries Big Lead Sports For About $30M
Published January 24, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
TALKS BEGAN LAST YEAR: Talks on the deal began quietly early last year, soon after Beusse took his current position. The sale price for Big Lead Sports is less than a third of what Yahoo paid for Rivals.com in '07, and similar to what Yahoo then paid for Citizen Sports Network in '10. Both of those independent online companies held much less scale in terms of traffic and far smaller advertising businesses than what Big Lead Sports has, with Rivals.com in particular focused instead on subscription revenue. But Russo branded his deal a positive one. "We're very pleased. We believe this is a meaningful exit, and one of only a handful that have occurred in this space in the last few years," he said. "We have great content and a lot of scale. They've got a great brand, are obviously a larger entity, and this is something where combining resources we think makes a lot of sense."