Warriors-Rockets Gets Big Viewership For ESPN Royals' TV Ratings Lead MLB This Season NBC Sports Launches Documentary Film Unit CFL Extends Media Rights With Bell At Bat App Available On Dashboards In Some Cars Coke 600 Down From Previous Years New "Hard Knocks" To Feature Texans Fox Sports' World Cup HQ Wrapping Up Construction Gracenote Jumps Into Sports Data Market Charter To Carry Dodgers' SportsNet LA
Upcoming Conferences and Events
SBD/January 24, 2012/Media
USA Today Sports Media Group Acquries Big Lead Sports For About $30M
Published January 24, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
TALKS BEGAN LAST YEAR: Talks on the deal began quietly early last year, soon after Beusse took his current position. The sale price for Big Lead Sports is less than a third of what Yahoo paid for Rivals.com in '07, and similar to what Yahoo then paid for Citizen Sports Network in '10. Both of those independent online companies held much less scale in terms of traffic and far smaller advertising businesses than what Big Lead Sports has, with Rivals.com in particular focused instead on subscription revenue. But Russo branded his deal a positive one. "We're very pleased. We believe this is a meaningful exit, and one of only a handful that have occurred in this space in the last few years," he said. "We have great content and a lot of scale. They've got a great brand, are obviously a larger entity, and this is something where combining resources we think makes a lot of sense."