World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
SBD/January 24, 2012/Media
USA Today Sports Media Group Acquries Big Lead Sports For About $30M
Published January 24, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
TALKS BEGAN LAST YEAR: Talks on the deal began quietly early last year, soon after Beusse took his current position. The sale price for Big Lead Sports is less than a third of what Yahoo paid for Rivals.com in '07, and similar to what Yahoo then paid for Citizen Sports Network in '10. Both of those independent online companies held much less scale in terms of traffic and far smaller advertising businesses than what Big Lead Sports has, with Rivals.com in particular focused instead on subscription revenue. But Russo branded his deal a positive one. "We're very pleased. We believe this is a meaningful exit, and one of only a handful that have occurred in this space in the last few years," he said. "We have great content and a lot of scale. They've got a great brand, are obviously a larger entity, and this is something where combining resources we think makes a lot of sense."