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SBD/January 24, 2012/Marketing and Sponsorship
Fox Gets Both A-B, MillerCoors As Sponsors, Nearly Sold Out For UFC Broadcast
Published January 24, 2012
MONITORING SPONSORS: Fighter Rashad Evans said that the revenue stream from sponsors is "just as lucrative as the checks cut by the UFC." FOXSPORTS.com's A.J. Perez noted fighters "aren’t allowed to have conflicting sponsors in certain categories ... or if a company is out of ethical or moral boundaries." Glenn Robinson, who manages Evans and several other UFC fighters, said, "The UFC takes a close look at which sponsors they want to be associated with. They will look at every sponsor on that banner to make sure you’re not trying to sneak one past them that hasn’t been approved." Perez noted clothing and sports supplement companies "remain the two most popular sponsors of MMA athletes" (FOXSPORTS.com, 1/23).