Will FIFA Sponsors React To Arrests? Women's World Cup Ads 70% Sold Bouchard's Early French Departure Hurts Sponsors Bulls' Jimmy Butler Sees Endorsement Opportunities Miller Genuine Draft, NBA Canada Strike Deal Marketplace Roundup Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah Sunoco Debuts "Essence Of Racing" Campaign
Upcoming Conferences and Events
SBD/January 20, 2012/Marketing and Sponsorship
Baghdatis' Aussie Meltdown A Mixed Blessing For Former Racket Supplier
Published January 20, 2012
FOR A GOOD CAUSE: In Melbourne, Jon Ralph reports Australian Open officials have been "inundated with calls from organisations keen to sell off Marcos Baghdatis' smashed racquets for charity." No one with the event was "quite sure where the four racquets went after Baghdatis snapped four of them late on Wednesday night," but they are "hot property despite their mangled state" (Melbourne HERALD SUN, 1/20).