SBD/January 19, 2012/Media Unveils First Site Redesign Since Launch Last Summer

ESPN's today debuts a site redesign, the first significant visual reworking of the Bill Simmons-led destination since its debut last June. Deputy Editor Dan Fierman said the shift was designed with an aim toward improving content discovery and showcasing major pieces on the site, as well as resolving various internal technical issues in the original design. The new look also removes the masthead from the main page. "As much as we loved the first design, it was a real struggle sometimes to showcase the big pieces, things we really wanted to make sure the readers saw," Fierman said. "The original look sort of seemed static, but in reality, things fell out of that main river really quickly. Having this more visual presentation is going to give us a much better platform going forward." The redesign project was led by Dir of Business Development David Cho.
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