New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/January 18, 2012/Marketing and Sponsorship
Companies Making Debut As Super Bowl Advertisers Often Feel Pressure
Published January 18, 2012
ANOTHER FIRST-TIMER: Lexus is making its debut as a Super Bowl advertiser this year, and its 30-second spot that is scheduled to air in the first half will feature the '13 GS, which launches in February. A 15-second sneak-peek of the commercial can be seen on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus. The ads were created by Attik, a Lexus roster agency. Leading up to its Super Bowl commercial, the automaker is embarking on a unique social media activation called TweetDrive Engineered by Lexus (Lexus).