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SBD/January 18, 2012/Marketing and Sponsorship
Companies Making Debut As Super Bowl Advertisers Often Feel Pressure
Published January 18, 2012
ANOTHER FIRST-TIMER: Lexus is making its debut as a Super Bowl advertiser this year, and its 30-second spot that is scheduled to air in the first half will feature the '13 GS, which launches in February. A 15-second sneak-peek of the commercial can be seen on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus. The ads were created by Attik, a Lexus roster agency. Leading up to its Super Bowl commercial, the automaker is embarking on a unique social media activation called TweetDrive Engineered by Lexus (Lexus).