Odell Beckham Jr. To Release Sportswear Brand Northwestern Rolls Out Heisman Campaign For LB Gatorade Debuts Animated Film On Usain Bolt Marketplace Roundup Nike Goes With "Amarillo" For Michigan Color RBC Extends Two PGA Tour Sponsorships UL Looks To Raise Awareness Via LPGA Paul Goldschmidt Endorsing Jerky Company Marketplace Roundup Cowboys' Ezekiel Elliott Tops NFL Jersey Sales
SBD/January 18, 2012/Marketing and Sponsorship
Companies Making Debut As Super Bowl Advertisers Often Feel Pressure
Published January 18, 2012
ANOTHER FIRST-TIMER: Lexus is making its debut as a Super Bowl advertiser this year, and its 30-second spot that is scheduled to air in the first half will feature the '13 GS, which launches in February. A 15-second sneak-peek of the commercial can be seen on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus. The ads were created by Attik, a Lexus roster agency. Leading up to its Super Bowl commercial, the automaker is embarking on a unique social media activation called TweetDrive Engineered by Lexus (Lexus).