SBD/January 18, 2012/Marketing and Sponsorship
Army Of One: Ryan Moore Signs Multiyear Deal To Wear Arnie Clothing Line
Published January 18, 2012
Golfer Ryan Moore has signed a multiyear deal with Arnie, a partnership between Arnold Palmer Enterprises and Quagmire Golf. The Arnie apparel line is inspired by the outfits Palmer wore during the '50s, '60s and '70s. Moore will wear Arnie during all competitions with a brand logo on his shirt, make appearances for the company and appear in marketing efforts (Arnie). Moore said he was approached by a rep from the clothing line last year and, “I pretty much instantly said yes.” Moore: “He showed me the ideas and the concepts and the clothing and just how it was going to use the classic looks of Arnold Palmer, but modernize it and make it with great materials and comfortable. I loved it and I was on board pretty much instantly.” Palmer said, "Ryan is just perfect for it." Moore said he will try to emulate the style that Palmer wore during his playing days. Moore: "That's very much the branding and the style of the clothing -- just taking a lot of his great looks and refining it and just making a whole clothing brand around it. They definitely have a lot of stuff to work with. I think he’s always had great style and I think to me he had that great still athletic look of golf, but with style, and I think that’s that balance I think that I want to achieve” (“Morning Drive,” Golf Channel, 1/18).
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