NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata Steph Curry Tops In NBA Jersey Sales Reebok Important For Future UFC TV
SBD/January 18, 2012/Marketing and Sponsorship
Published January 18, 2012
OUT OF DATE: In Sydney, Quayle & Hanlon note for a "long while, Roger Federer and Rafael Nadal have turned up to press conferences wearing their own, personalised Nike T-shirts." Novak Djokovic now has a personalized T-shirt as well, but there appeared to be a problem the shirt, which "had his nickname, Nole, emblazoned across the front." It included the phrase "Established 1966." However, that is the year apparel line Sergio Tacchini "was brought to life, not the 24-year-old Serb" (SYDNEY MORNING HERALD, 1/18).
SPLIT DECISION? Comcast SportsNet Chicago's "Chicago Tribune" yesterday included a discussion about a report that Magic C and adidas endorser Dwight Howard may turn down a trade to the Bulls due to the presence of fellow adidas endorser G Derrick Rose. The Chicago Tribune's Bob Foltman said, “Whether or not adidas is pulling the strings or how much effect they have there, it was an interesting theory. … How much weight that holds, who knows." Comcast SportsNet Chicago’s David Kaplan: “If a shoe company is getting involved to that degree, that’s a joke.” Foltman: “Would it surprise you?” Kaplan: “No. Those shoe companies are telling kids what colleges to go to” ("Chicago Tribune," Comcast SportsNet Chicago, 1/17).
SWIMMING ENDORSEMENT: Gold Medal-winning U.S. swimmer Janet Evans has signed an endorsement deal with swim brand Arena. Evans, who is attempting a comeback after retiring following the '96 Atlanta Games, qualified for the U.S. Olympic trials in the 400 and 800-meter freestyle events (THE DAILY).