SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/January 17, 2012/Marketing and Sponsorship
Published January 17, 2012
WHEELS & DEALS: The AP’s Michael Marot reported Dragon Racing confirmed British driver Katherine Legge “will finally be an IndyCar Series rookie” this season, as she has signed “a two-year deal with a one-year option" to drive for the team. Legge will be sponsored by TrueCar (AP, 1/16)....Driver David Ragan will be in the No. 34 Front Row Motorsports Ford during the '12 NASCAR Sprint Cup season. The team yesterday said that sponsorship for Ragan and David Gilliland's No. 38 ride "is still to be completed.” Ragan was “let go from Roush Fenway Racing when sponsorship from UPS was reduced and the organization scaled back to three full-time cars” (AP, 1/16).
CHIPS & PUTTS: Nike Golf yesterday announced that golfer Ross Fisher has signed a multiyear contract with the company effective immediately. Fisher will now exclusively play and wear Nike Golf products (Nike Golf)....Golf bag and apparel brand Ogio has added golfer Aaron Baddeley to its roster of athletes. Baddeley will be sporting Ogio’s collection of polos, pants, belts and outerwear during the '12 season. He will also work closely with the Ogio design team to develop future apparel collections for the golf retail market (THE DAILY).