Fortress Sends In Proposal For New Raiders Stadium Coyotes Running Out Of Options For New Arena Ballpark Of The Palm Beaches Opens Gates Facility Notes UCF Raising Funds For New Athletic Village Padres Don't Expect Petco Damage After Major Rain Facility Notes Officials Discussing Financing Of Pimlico Upgrades Ballmer Talking Inglewood Arena For Clippers? Pistons Announce New HQ, Practice Facility In Downtown
SBD/January 16, 2012/Facilities
FC Dallas Signs 15-Year Deal With Legends Hospitality For Concessions, Premium Dining
Published January 16, 2012
YOUR NAME HERE: On the marketing side, Legends VP/Strategic Partnerships John Alper is in charge of reselling the stadium's naming rights and finding a jersey sponsor. Alper sold Pizza Hut Park's original naming-rights deal in '05 while he was with Hunt Sports Group, FC Dallas' owner/operator. Alper will work those deals in tandem with FC Dallas VP/Business Development & Partnership Marketing Matt McInnis -- a former Cowboys exec -- Quinn and team Owner Clark Hunt. FC Dallas has not had a jersey sponsor, one of five MLS teams without one. For both naming rights and the jersey sponsor, FC Dallas and Legends are asking for deals in the range of $2M annually, on par with other MLS teams, Alper said.