Raiders Zero In On Preferred Las Vegas Site Chargers' Stadium Approval Nearly "Impossible" Facility Notes White Sox, Guaranteed Rate Partner On Naming Rights Sources: A's Fisher Tours Potential Ballpark Site Saints, Superdome Unveil New Video Boards Hartford Mayor Turns Down Loan For Ballpark Facility Notes Banc of California Signs Deal With LAFC Vikings Building Glass-Walled Bar Outside Stadium
SBD/January 16, 2012/Facilities
FC Dallas Signs 15-Year Deal With Legends Hospitality For Concessions, Premium Dining
Published January 16, 2012
YOUR NAME HERE: On the marketing side, Legends VP/Strategic Partnerships John Alper is in charge of reselling the stadium's naming rights and finding a jersey sponsor. Alper sold Pizza Hut Park's original naming-rights deal in '05 while he was with Hunt Sports Group, FC Dallas' owner/operator. Alper will work those deals in tandem with FC Dallas VP/Business Development & Partnership Marketing Matt McInnis -- a former Cowboys exec -- Quinn and team Owner Clark Hunt. FC Dallas has not had a jersey sponsor, one of five MLS teams without one. For both naming rights and the jersey sponsor, FC Dallas and Legends are asking for deals in the range of $2M annually, on par with other MLS teams, Alper said.