Sources: Ballmer Wants New Arena For Clips Vikings Select Firms To Build New HQ LAFC Mulls HQ, Complex In Tustin Beaver Stadium Capacity Likely To Get Smaller Seahawks/Sounders Looking For Naming Rights Turner Field Area Could Become College Stadium Kentucky Scores Big With Luxury Football Seating Redskins Sell Naming Rights For Team HQ Sources: Isles In Talks For Arena At Belmont Park Facility Notes
SBD/January 16, 2012/Facilities
FC Dallas Signs 15-Year Deal With Legends Hospitality For Concessions, Premium Dining
Published January 16, 2012
YOUR NAME HERE: On the marketing side, Legends VP/Strategic Partnerships John Alper is in charge of reselling the stadium's naming rights and finding a jersey sponsor. Alper sold Pizza Hut Park's original naming-rights deal in '05 while he was with Hunt Sports Group, FC Dallas' owner/operator. Alper will work those deals in tandem with FC Dallas VP/Business Development & Partnership Marketing Matt McInnis -- a former Cowboys exec -- Quinn and team Owner Clark Hunt. FC Dallas has not had a jersey sponsor, one of five MLS teams without one. For both naming rights and the jersey sponsor, FC Dallas and Legends are asking for deals in the range of $2M annually, on par with other MLS teams, Alper said.