Oilers Unveil Details Of New Arena District Notre Dame Renovations Begin In November UNLV Delays Stadium Funding Request Until '17 Braves Dispute Mayor's Charge Facility Notes Dan Snyder: Redskins Planning New Stadium CommScope On As Daytona Rising Partner Dolphins Add New Food Vendors Consultants Narrow List Of Sites For Bills Stadium ISC Tracks Could Face Further Seating Reductions
Upcoming Conferences and Events
SBD/January 16, 2012/Facilities
FC Dallas Signs 15-Year Deal With Legends Hospitality For Concessions, Premium Dining
Published January 16, 2012
YOUR NAME HERE: On the marketing side, Legends VP/Strategic Partnerships John Alper is in charge of reselling the stadium's naming rights and finding a jersey sponsor. Alper sold Pizza Hut Park's original naming-rights deal in '05 while he was with Hunt Sports Group, FC Dallas' owner/operator. Alper will work those deals in tandem with FC Dallas VP/Business Development & Partnership Marketing Matt McInnis -- a former Cowboys exec -- Quinn and team Owner Clark Hunt. FC Dallas has not had a jersey sponsor, one of five MLS teams without one. For both naming rights and the jersey sponsor, FC Dallas and Legends are asking for deals in the range of $2M annually, on par with other MLS teams, Alper said.