SBD/January 13, 2012/Media

Viewership During '11-12 College Bowl Season Down 15% From Last Year

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The ’11-12 college bowl season averaged 5.2 million viewers for 34 telecasts across Fox, CBS, ABC, ESPN and ESPN2, down 15% from 6.1 million viewers last year. Figures for the TicketCity Bowl are excluded from both years as the game aired on ESPNU, which does not report ratings on a game-by-game basis. While viewership for the five BCS games on ESPN was down 16%, ESPN and ESPN2 averaged 3.4 million viewers for 25 non-BCS games, down 9.2% from 3.7 million viewers last year. The most-viewed non-BCS bowl game on ESPN this season was the Baylor-Washington Valero Alamo Bowl on Dec. 29 with 6.9 million viewers, which also ranked as the net’s fifth most-viewed non-BCS bowl ever. Fox’ lone bowl game was again the AT&T Cotton Bowl, which was the most-viewed non-BCS bowl on TV with 8.4 million viewers for the Arkansas-Kansas State matchup last Friday night. That figure is down 17% from the LSU-Texas A&M matchup last year. CBS aired the Hyundai Sun Bowl for the 44th straight year, with this year’s Utah-Georgia Tech game averaging 4.1 million viewers, down 11% from the Notre Dame-Miami matchup last year. Listed below are the top 10 most-viewed non-BCS bowl games this season. Also see ratings and viewership for each bowl game this season.
BOWL MATCHUP
DATE
NET
RAT.
VIEWERS (000)
AT&T Cotton Arkansas-Kansas State
1/6
Fox
5.0
8,363
Outback Michigan State-Georgia
1/2
ABC
5.1
8,174
Valero Alamo Baylor-Washington
12/29
ESPN
4.4
6,923
Chick-fil-A Auburn-Virginia
12/31
ESPN
3.6
6,155
Champs Sports Florida State-Notre Dame
12/29
ESPN
3.3
5,228
Insight Oklahoma-Iowa
12/30
ESPN
3.0
4,812
Capital One South Carolina-Nebraska
1/2
ESPN
2.9
4,499
Bridgepoint Education Holiday Texas-Cal
12/28
ESPN
2.7
4,263
Franklin American
Mortgage Music City
Mississippi State-
Wake Forest
12/30
ESPN
2.7
4,214
Hyundai Sun Utah-Georgia Tech
12/31
CBS
2.7
4,105
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Media, NCAA, Nielsen Media Research

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