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SBD/January 10, 2012/Media
Int'l Consumer Electronics Show Opens Up In Las Vegas After Selling Near-Record Space
Published January 10, 2012
LG: ESPN was involved here, too, as the consumer electronics giant said it has partnered with the network on its new smartphone, the Spectrum, that will feature HD-quality video on a mobile device, something the companies say is unprecedented in the industry. The Spectrum, due for release later this month, will also be sold preloaded with ESPN's popular ScoreCenter application.
MONSTER: The company, best known for its high-end audio equipment, announced a partnership with the Lance Armstrong Foundation in which iSport LiveStrong branded in-ear headphones will hit the market beginning next month. Athletes and fitness enthusiasts will be the target market for the product, and a portion of the sales will be reverted to the cancer-oriented foundation.
DURACELL POWERMAT: The joint venture of the two prominent battery companies announced a marketing deal in which it will become the official wireless charging partner of MSG, the Knicks, NHL Rangers and WNBA Liberty. The deal will place wireless mobile charging stations at various points throughout the arena, and Duracell Powermat receivers will be sold at MSG merchandise stands.
consumer marketing during CES presentation
SPORTS SIGHTINGS: As is always the case, sports celebrities and executives are widely present at CES. Haier, the NBA's official HDTV partner, will feature former players Robert Horry and John Salley. Basketball HOFer Dennis Rodman is slated to show Thursday in support of social messaging outfit Paltalk. ESPN will conduct an autograph signing with former MLBers and current broadcasters Terry Francona and Orel Hershiser. And execs speaking on various CES panels include ESPN VP/Strategic Business Planning & Development Bryan Burns, Pace/Cameron Group co-Chair Vince Pace, Buddy Media CEO Michael Lazerow and SI Group Creative Dir Chris Hercik.