SBD/January 9, 2012/Research and Ratings

Overnight Ratings: NFL Wild Card Helps Boost "SNL"; Cotton Bowl Down 19%

NFL Wild Card games dominated overnight Nielsen ratings for sports over the weekend. NBC’s doubleheader on Saturday even gave a boost to “SNL,” which earned a 7.4 overnight for the episode hosted by Charles Barkley with musical guest Kelly Clarkson. That figure marked the highest overnight for the show since an episode hosted by Jim Carrey with musical guest The Black Keys on Jan. 8, 2011. Fox’ AT&T Cotton Bowl broadcast topped all bowl games over the weekend with a 4.7 rating for the Arkansas-Kansas State matchup, delivering Fox a win in primetime on Friday. However, that figure is down 19% from the LSU-Texas A&M matchup last year. ESPN earned a 1.5 overnight for Saturday afternoon’s BBVA Compass Bowl featuring SMU-Pitt, down 37.5% from last year’s Pitt-Kentucky game. ESPN also earned a 1.2 overnight for last night’s GoDaddy.com Bowl featuring Northern Illinois-Arkansas State, flat compared to last year’s Miami (OH)-Middle Tennessee State game.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
AT&T Cotton Bowl: Arkansas-Kansas State
1/6
Fox
8:30pm-12:15am
4.7
"ESPN Sports Saturday"
1/7
ABC
4:00-6:00pm
0.5
Off Road Racing: Lucas Oil Challenge Cup (taped)
1/7
CBS
1:00-2:00pm
0.5
NCAA Women's Basketball:
Michigan State-Penn State
1/7
CBS
2:00-4:00pm
0.4
NCAA Women's Basketball: UConn-Notre Dame
1/7
CBS
4:00-6:00pm
0.8
U.S. Army All-American Bowl
1/7
NBC
1:00-4:00pm
1.2
"Football Night in America"
1/7
NBC
4:00-4:30pm
5.3
AFC Wild Card: Texans-Bengals
1/7
NBC
4:30-8:00pm
15.3
NFC Wild Card: Saints-Lions
1/7
NBC
8:00-11:30pm
19.3
NCAA Basketball: Wisconsin-Michigan
1/8
CBS
1:30-4:00pm
0.6
"The NFL Today"
1/8
CBS
4:00-4:30pm
12.2
AFC Wild Card: Broncos-Steelers
1/8
CBS
4:30-8:15pm
25.9
"Fox NFL Sunday"
1/8
Fox
12:00-1:00pm
4.7
NFC Wild Card: Giants-Falcons
1/8
Fox
1:00-4:30pm
18.9
PBR: MSG Invitational (taped)
1/8
NBC
2:30-4:00pm
0.6
Progressive Skating & Gymnastics Spectacular (taped)
1/8
NBC
4:00-6:00pm
0.9

 

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