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SBD/January 9, 2012/People and Pop Culture
76ers Adam Aron On A Mission To Bring Glory Days Back To 76ers
Published January 9, 2012
MAN WITH A PLAN: In Philadelphia, Zach Berman wrote if fans “care the least bit about the Sixers, Aron wants to meet you.” Berman: “And if you don't, Aron especially wants to meet you. Why? Because he thinks he has the plan to get you interested in Philadelphia's basketball team.” Aron is from Philadelphia, as are “seven members of the ownership group, and seven others went to” the Univ. of Pennsylvania. Aron is “simply the most visible of the group, if not by name then certainly by designation, and from the beginning of the new owners' tenure, he was billed as the local guy.” Given how “conspicuous Aron has been, it's easy to forget that the managing owner is Joshua Harris.” Aron said, "I've known and worked closely with Josh for 15 years. He's a nice guy, he's smart, and he's used to winning. Absolutely everything that I'm doing is the result of constant dialogue with Josh Harris, to make sure the Sixers are living up to Josh's vision of being a world-class, cutting-edge franchise." 76ers Senior VP/Business Operations LARA PRICE said of Aron, "Listening to his customers is something he's had to do his entire career." She added, "I really think his marketing, branding expertise and his knowledge of consumers can help us" (PHILADELPHIA DAILY NEWS, 1/7).