Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
Upcoming Conferences and Events
SBD/January 9, 2012/Marketing and Sponsorship
Reebok, McGarryBowen Link Again For New Campaign To Debut In Coming Weeks
Published January 9, 2012
THUMBS UP: adidas CFO Robin Stalker said that the company is “pleased” with its full-year ‘11 sales as the “world's second-largest maker of sports apparel targets record revenue.” Stalker: "We had raised the outlook several times in the course of the year and now can be very satisfied with the result." adidas is due to publish its ‘11 results on March 7 and the company has said that it “expects earnings per share growth of 10-15 percent in 2012, driven by the UEFA European soccer championship in Poland and Ukraine and the Olympic Games in London” (REUTERS, 1/7).