Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/January 9, 2012/Marketing and Sponsorship
Reebok, McGarryBowen Link Again For New Campaign To Debut In Coming Weeks
Published January 9, 2012
THUMBS UP: adidas CFO Robin Stalker said that the company is “pleased” with its full-year ‘11 sales as the “world's second-largest maker of sports apparel targets record revenue.” Stalker: "We had raised the outlook several times in the course of the year and now can be very satisfied with the result." adidas is due to publish its ‘11 results on March 7 and the company has said that it “expects earnings per share growth of 10-15 percent in 2012, driven by the UEFA European soccer championship in Poland and Ukraine and the Olympic Games in London” (REUTERS, 1/7).