Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup Lazarus Says Rio A Financial Success For NBC McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians
SBD/December 22, 2011/Marketing and Sponsorship
PepsiCo Plans To Promote Its Signature Soft Drink During Super Bowl XLVI
Published December 22, 2011
"VOICE" OF A GENERATION: ENTERTAINMENT WEEKLY's James Hibberd noted NBC is "going big with a special 'The Voice' Super Bowl ad" from director Peter Berg. The 60-second spot titled "Vokal Kombat" will feature singers Christina Aguilera, Blake Shelton, Adam Levine and Cee Lo Green -- the four "Voice" judges -- "employing martial arts, weapons, and dirty tricks to win the battle royale." The second season premiere of "The Voice" airs directly following the Super Bowl broadcast (EW.com, 12/19).