Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata Steph Curry Tops In NBA Jersey Sales
SBD/December 22, 2011/Marketing and Sponsorship
PepsiCo Plans To Promote Its Signature Soft Drink During Super Bowl XLVI
Published December 22, 2011
"VOICE" OF A GENERATION: ENTERTAINMENT WEEKLY's James Hibberd noted NBC is "going big with a special 'The Voice' Super Bowl ad" from director Peter Berg. The 60-second spot titled "Vokal Kombat" will feature singers Christina Aguilera, Blake Shelton, Adam Levine and Cee Lo Green -- the four "Voice" judges -- "employing martial arts, weapons, and dirty tricks to win the battle royale." The second season premiere of "The Voice" airs directly following the Super Bowl broadcast (EW.com, 12/19).