TD Ameritrade Not Returning As USOC Sponsor Bell, Zenkel Among NBC Sports Promotions Advance Auto Parts To Title NASCAR's Clash Daytona Beach Ads With Danica Patrick Set To Debut New Bud Light Campaign To Debut During SB Wix.com's SB Ad Features Statham, Gadot Marketplace Roundup Nike Will Not Include Sleeves On NBA Jerseys Conor McGregor Looks To Trademark Name J.C. Penney, Kohl's Going Big On Activewear
SBD/December 22, 2011/Marketing and Sponsorship
PepsiCo Plans To Promote Its Signature Soft Drink During Super Bowl XLVI
Published December 22, 2011
"VOICE" OF A GENERATION: ENTERTAINMENT WEEKLY's James Hibberd noted NBC is "going big with a special 'The Voice' Super Bowl ad" from director Peter Berg. The 60-second spot titled "Vokal Kombat" will feature singers Christina Aguilera, Blake Shelton, Adam Levine and Cee Lo Green -- the four "Voice" judges -- "employing martial arts, weapons, and dirty tricks to win the battle royale." The second season premiere of "The Voice" airs directly following the Super Bowl broadcast (EW.com, 12/19).