Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Chargers, Raiders Meet With L.A. Officials Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record
SBD/December 21, 2011/Media
NFL Network Could Add More Live Games Next Season, Though Number Is Unknown
Published December 21, 2011
SUPER STREAMING: The NFL announced yesterday Super Bowl XLVI will be streamed online and to phones for the first time, and NFL Senior VP/Media Business Development Hans Schroeder said, "Whether it's just for a quarter if somebody has to run out to the store to get something they forgot, now they can stay connected to the game." Schroeder: "With such a big television audience, it will be interesting to see the expanded reach." NBC's streams for its "Sunday Night Football" broadcasts "typically average 200,000-300,000 viewers," and the net has "seen no evidence it hurts the traditional broadcasts' healthy TV ratings" (AP, 12/20). In N.Y., Claire Atkinson notes for those who "own Verizon 3G phones, there will be a $10 charge to access the Super Bowl via Verizon Video, the service that includes the NFL app, while 4G phone owners will get it for free" (N.Y. POST, 12/21). Meanwhile, a CTV spokesperson said that the net "has no plans to follow NBC's lead at this time" (TORONTO STAR, 12/21).