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SBD/December 21, 2011/Media
NFL Network Could Add More Live Games Next Season, Though Number Is Unknown
Published December 21, 2011
SUPER STREAMING: The NFL announced yesterday Super Bowl XLVI will be streamed online and to phones for the first time, and NFL Senior VP/Media Business Development Hans Schroeder said, "Whether it's just for a quarter if somebody has to run out to the store to get something they forgot, now they can stay connected to the game." Schroeder: "With such a big television audience, it will be interesting to see the expanded reach." NBC's streams for its "Sunday Night Football" broadcasts "typically average 200,000-300,000 viewers," and the net has "seen no evidence it hurts the traditional broadcasts' healthy TV ratings" (AP, 12/20). In N.Y., Claire Atkinson notes for those who "own Verizon 3G phones, there will be a $10 charge to access the Super Bowl via Verizon Video, the service that includes the NFL app, while 4G phone owners will get it for free" (N.Y. POST, 12/21). Meanwhile, a CTV spokesperson said that the net "has no plans to follow NBC's lead at this time" (TORONTO STAR, 12/21).