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SBD/December 21, 2011/Facilities
Raptors Become First Team In North America To Debut 3D Marks On Court
Published December 21, 2011
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TECHNOLOGY UNIQUE TO EACH VENUE: The technology is unique to each venue, and LogoPaint completed a building survey at Air Canada Centre this summer to minimize the impact it has on people in the arena. “The one thing that can be a drawback is that in-arena, it can be distorted. We tried to even work with our branding on the baseline so that it would just look slanted instead of doing the full application,” Hosford said. She added the team has received “overwhelming positive feedback,” particularly from the broadcast audience. She added the plan moving forward will be to maintain “status quo until next time we look at redesigning our court.”