Costs Rise For Wizards' Practice Facility NASCAR Tracks Cashing In With Non-Racing Events Bypass To Put Its Hardware In Sports Venues San Diego Chamber Endorses Chargers' Plan Sources: Ballmer Wants New Arena For Clips Vikings Select Firms To Build New HQ LAFC Mulls HQ, Complex In Tustin Beaver Stadium Capacity Likely To Get Smaller Seahawks/Sounders Looking For Naming Rights Turner Field Area Could Become College Stadium
SBD/December 19, 2011/Facilities
Qualcomm Stadium's Temporary Rebranding To Snapdragon Stadium Began Last Night
Published December 19, 2011
THE NAME GAME: NBC's crew calling Ravens-Chargers last night made mention of the stadium's new name during the broadcast. NBC's Al Michaels said, “This stadium's been around since 1967. It was Jack Murphy Stadium for a while, then Qualcomm bought the naming rights. Qualcomm has a new product, believe it or not, called Snapdragon, so for the next couple of weeks this stadium will actually be known -- there it is -- Snapdragon Stadium.” A camera panned to an illuminated Snapdragon sign in the stadium. NBC's Cris Collinsworth said, “Snapdragon’s one-for-one so far.” Michaels: “Last night I’m trying to think about Howard Cosell saying, ‘Hello again everyone and welcome to Snapdragon Stadium in San Diego, California. The end of civilization as we know it’” (“Ravens-Chargers,” NBC, 12/18).