Yankees Still Want To Be Under Luxury Tax FIFA Increases World Cup Prize Money Francesa: Simulcast Will Not Go To CBSSN Heat Ink Deal With Mayors Jewelry Stores Stu Jackson Joining NBA TV SiriusXM, NBA Launching New Channel Silva Leaving ATP To Join Federer's Agency Executive Transactions MMF: Autosports And The Fan Experience
SBD/December 8, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com.