TWC To Carry SEC Network At Launch NFL's Reasoning For Ray Rice Punishment UNC To Help Athletes Finish Degrees IOC Invites ISF To Host Exhibitions MGM Grand Lines Up Basketball Events Carnival To Sponsor Cowboys Pac-12 Networks Reaches Deal With YouTube Dover Reports Decrease In Q2 Revenue NFL Criticized For Suspending Rice Just Two Games SBJ/SBD Seek Hockey/Soccer Beat Writer
SBD/December 8, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org.