Classified Advertisements UFC Meets With New York Legislators Minding My Business With PSE's Mike Donnay Sources: 14 Cities Could Bid On CFP Title Games Chicago Mayor Rejects Cubs' Renovation Requests Maple Leafs Keep Ticket Prices Flat MLS Offers MLSPU Version Of Free Agency ESPN To Air World Cup Of Hockey Audi Inks Four-Year Deal With MLS Executive Transactions
SBD/December 8, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com.