"Misunderstanding" In Credentials For Big Fight "SNL" Tackles Fight, Orioles Game Weekend Hot Reads No Word On Next Year's NFL Draft Site Indy Won't Bid For CFP Title Games For '18-20 Quick Hits Briefs NHL Could Vote On Vegas Team In September Busy Month Begins Today At IMS Churchill Downs Sees Record Handles, Crowds
SBD/December 8, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com.